Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of
a mailbox provider a reply means the subscriber (in most cases) has a relationship with you as a sender which in turn helps the mailbox provider have more trust in your brand and email program. When a mailbox provider has more trust that email coming from you is less likely to be spam, your email has a greater chance of reaching the inbox.
Here are seven reasons to encourage your subscriber to reply to your emails:
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